Malteurop had announced it last autumn. Now it’s done: the Aire-sur-la-Lys malt house in northern France started producing organic malt at the beginning of 2020.
Organic products are a growth market in France in all sectors of the food and beverage industries. Beer is no exception to that trend on the French market. More than 300 French breweries now produce beers that are certified "organic agriculture", a figure that has been rising steadily in recent years.
« There’s sustained demand for organic malt driven by consumers’ desire for organic beer. On the one hand, many craft brewers now want to be able to offer organic beer, and new brewers just entering the market produce a range of organic beers from the start. On the other hand, major brewers, on the lookout for changes in consumers’ tastes, are also interested»
— Vianney Giot, Malteurop Group Craft Business Development Director
The medium-term objective is to build a local barley supply chain in the northeast of France by establishing solid relationships with growers who convert their land to organic farming. Accompanying farmers is part of Malteurop’s DNA : Farmer-Maltsters.
More : https://www.malteurop.com