With a new malt house in project, Malteurop settles in Mexico

Press release
Tuesday, 3 September, 2019 - 18:45

Malteurop, part of VIVESCIA, announces the construction of a new malt house in Mexico, with an annual production capacity of 120,000 tons, and located in Meoqui, Chihuahua state, in the North of Mexico, that will be operational second semester of 2021.

For Olivier Parent, CEO of Malteurop, “this project, integrated in our strategic plan Shaping 2022, goes beyond the construction of a malt house on a new territory. It requires to create a whole procurement system upstream, to build partnerships with local farmers and to support them in the malting barley production.”

And Alain Caekaert, Chief Commercial, Innovation and Procurement Officer, adds: “Mexico is a key country for our industry, as its beer market is particularly dynamic, with a production of 120 million hectoliters in 2018, of which 80 are consumed locally and 40 go to export markets*.”

Avec le lancement de la construction d’une nouvelle malterie, Malteurop s’installe au Mexique

With the construction of this new industrial site, Malteurop, shows its dynamism and its ability to open new markets, and adheres to HEINEKEN Mexico’s vision to continue developing the zone and consolidate Meoqui Brewery as the heart of the first circular ecosystem in the region.

“For HEINEKEN Mexico, this project is a pillar that will boost the growth of our industry, in full alignment with our permanent commitment of contributing to the economic development of Mexico and the state of Chihuahua. We will reduce dependency on imported raw materials, since at least 90% of our barley will be of national origin,” said Etienne Strijp, CEO of HEINEKEN Mexico.

In a context where Malteurop and HEINEKEN trend towards more responsible and sustainable supply-chain, this project includes a close collaboration, both geographical and strategic, and a long-term procurement contract with HEINEKEN Mexico.

“We have a strong commitment with Mexican farmers and with sustainability and we are sure that we have found in Malteurop an ideal partner that shares our vision and that will definitely contribute with the northern region development. Now as our local ally, together we will continue brewing a better Mexico.” adds, Alberto Máynez, Procurement Director at HEINEKEN Mexico.

Project ID cardOlivier Parent concludes “part of the plant capacity could be available to other local brewers who will benefit from our new barley supply chain and malting facility in Mexico. We are proud that we can support and boost the growth of the Mexican beer industry. As well, we believe the Mexican government is committed to sustainable growth and development through foreign direct investment in the Agriculture Sector. We look forward to partnering with all stakeholders in order to make this project a success.”

With this new malt house, Malteurop extends its global footprint:

Malteurop extends its global footprint

* Source: http://cervecerosdemexico.com/