VIV’AVENIR: for sustainability and profitability
Our objective: to improve the farms’ business and environmental performance.

Agriculture is becoming more and more complex. It must take into account many parameters: climate conditions, worldwide macro-economy, local impact from geopolitical events... and of course the influence from the markets, the consumers’ expectations, the regulations. One must always decide, adapt... The VIVESCIA Agriculture experts are providing our member-farmers with the means to perform at best in an increasingly competitive and unpredictable environment. As always, we are stronger together and it is the major virtue of the cooperative system.

“The purpose of VIV’AVENIR is to create added value to ensure better revenues for the farmers”


Implemented in 2015, VIV’AVENIR is a scheme for the improvement of the farms’ performance. In the rather unpredictable market context, where subsidies are also bound to decline, it is essential to reconsider the agricultural activities. VIV’AVENIR is an "accelerator". We are assisting farmers to boost their revenues by improving their farming practices and better organising their farming business. We are providing decision-making tools tailor-made to their needs.


VIV’AVENIR, for a sustainable agriculture

To develop a sustainable agriculture across the whole region

The challenge: To be renowned for our excellence and respond to the requirements of the consumers, customers and markets.


To overhaul the group’s logistics for a better performance

The challenge: To work together and transform logistics from a simple cost centre into a driver of added value. Farms revenues can be improved by investing in new on-site storing facilities and distribution silos capacities.

VIV’AVENIR, crop selection guidance

To position agriculture as the first link in the VIVESCIA value chain

The challenge: to guide farmers towards the productions that create the most value by selecting crop varieties to supply the most profitable markets.

An agriculture that invests

To individually support each farmer for performance improvement

The challenge: To recommend tailor-made measures taking into account the diversity in operational methods and farming requirements.