A word from the Presidents

Champagne Céréales and nouricia merge to create the agri-industrial group VIVESCIA.

Interview with the Presidents:

  • Pascal Prot - President of VIVESCIA
  • Christian Rousseau - Associate President for agriculture and innovation of VIVESCIA
The stakes of the merger
  • What challenges was this merger a response to? Why merge Champagne Céréales and nouricia?
  • How is a merger a relevant solution to these challenges?
  • Why did you choose each other?

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The ambitions of the merger
  • What is an agri-industrial group?
  • How will the new group give better results for farmers and customers?
  • Can size mean you don't meet members' needs as closely?

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